CLIENT: Smartwool

Smartwool is a great case study for how The Public Works can utilize all our capabilities for clients. We’ve designed and fabricated in-store displays and other on-site infrastructure. We’ve shot thousands of products in our studio. We’ve told stories in moving pictures and shot photos with their snow athletes in the backcountry, running athletes in the desert, and models in every environment you can imagine. We’ve even hung from huge vertical walls in Greece to capture images. We strongly identify with the brand’s mission of getting people outside and experiencing life to the fullest.